Search Engine Optimization (SEO) and Website Marketing
Organic Rankings...
You may have heard the terms white hat, black hat, and gray hat SEO. These terms refer to methods used to promote a website to search engines. Utilizing acceptable techniques (white hat SEO) to achieve your desired SEO goals results in organic rankings. Black hat and gray hat SEO methods may boost your results in the short term, but they might also get you black listed from Google, Yahoo, MSN or other search engines.
The organic search engine optimization techniques we make use of are the product of experience gained through many years of learning, implementating, and monitoring.
Our goal is to guide you to success in the complicated and ever-evolving world of search engine optimization and search engine marketing.
Organic Search Engine Optimization
Website Auditing for SEO compatibility
Competitive SEO Analysis and Action Plan
SEO Re-designs
Keyword Research and Discovery
Long-term SEO Management
►Organic Search Engine Optimization
This is SEO from start to finish. It can be broken down into smaller components if you already have some elements in place. See individual services for detailed explanations of what they involve.
Keyword Research and Discovery
Competitive Analysis
On-Site Optimization
· Design Optimization
· Content Optimization
· Title Tag Optimization
· Meta Tag Optimization
· htaccess File
· robots.txt File
· html and xml Sitemaps
· Google Sitemap Account Setup
Off-Site Optimization
· Incoming Link Acquisition
· Article Writing and Submission
· Blog Entries
Long Term SEO Management
· Monitoring results
· Responding to changes by search
engines and competing websites
►Website Auditing for SEO Compatibility
We can audit your website to determine how well it is set up for SEO. This is especially important for older websites as there have been a number of changes to web development standards. Your website could be penalized by search engines due to improper formatting (such as over use of tables) and poor or lack of optimization.
We audit for:
· Title Tags
· Meta Tags
· Keyword Optimization
· Content Keyword Density
· Use of CSS and Layout
· Formatting with Tables
· W3C Markup Validation
· Alt and Title Tags
· Use of Sitemaps
· Server Side SE Reference Files
· Internal and External Linking
►Competitive SEO Analysis
and
Action Plan
We will analyze the competition for your target keywords and the related industry.
The Analysis:
Analyze the top 5 competing sites
· Determine successes
· Determine short-comings
· Linking strategy
· Number of incoming links
· Strength of incoming links
· Analyze use of SEO techniques
This might be obvious, but in order to get a higher listing than another site it is necessary to better appeal to the search engines.
The Action Plan:
Based on our findings we will draw up a plan of action to out-do the competing websites. We must do everything they are doing right and go one step further to get to the top of the rankings.
►SEO Re-designs
You might not want to change the look and feel of your website, but you want to improve your search engine rankings.
After a competitive analysis we can carry out the action plan and perform an SEO re-design.
This usually involves changing everything under the hood of your site including implementing Cascading Style Sheets, W3C compatibility, and our SEO functions all while leaving the look and feel of your site as intact as possible.
►Keyword Research and Discovery
You have to choose your site's target keywords carefully. There are a number of factors that determine what an effective keyword is such as competition, specificity, intent to buy, and more.
The Research and Discovery:
· List of industry related keywords
· Refined list of relevant keywords
· Intensity of competition
· Estimated search volumes on
Google, Yahoo, and MSN.
· Recommended Keywords
►Long Term SEO Management
Responding to and anticipating changes by competing websites and search engines is the key to maintaining high search result rankings.
We can perform regular reviews and maintenance of your site to ensure your SEO success stays unchallenged.
