To brand or to logo, that is the question...
A brand is all of the images and ideas that represent an organization. Hence, a brand is the collection of symbols such as a name, logo, slogan, and the design that unites it all.
Based on this definition, it becomes very clear why it is not only important to have an unforgettable logo, but to also connect all the elements of an organization that provide external (and internal) communication to deliver a harmonized message.
The 5 B's of Branding...
To have your brand effectively promote your business and sell your products it is essential that it contain all the elements that make a good brand.
1. Brand Name
It is undisputable that it is essential to have a good brand name, such as Procter & Gamble's Mr. Clean or Gucci.
2. Brand Identity
This is how you want consumers to perceive your company, organization, product or service. Brand identity is vital to consumer recognition and is one of the vital elements in achieving a competitive advantage.
3. Brand Personality
Transposing human characteristics onto your branding will assist in your target audience identifying with you. For instance, if you sell rock climbing gear you might want to project a "hardcore and care-free" attitude to attract buyers.
4. Brand Promise
This statement defines what consumers can expect from your brand. Hence, if you go to Universal Studios in California, "The Entertainment Capital of L. A.", you expect to have the most fun filled theme park experience of your life.
5. Brand Value
Brand equity or brand value quantifies the total value of the brand. It is an intangible asset, but it can be used to measure or rationalize the difference between an organization's book value and market value.
Our Branding Services:
Complete Branding for your products, services, and organization
Taking your brand from concept to finish. We can help you to develop your brand's name, identity, personality, promise, and value through research, design, and implementation.
Small Business Branding
In most cases, a small business brand is synonymous with its products and services. This means developing your business name as the brand to catch the attention of consumers. A good example of this kind of branding is retail stores such as a grocery franchise, clothing chain or a hair salon.
If you have a strong existing brand name it can be used as a vehicle for new or modified products. We can work with you to expand your product line and gain market share.
Contact us for a complimentary consultation.